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NAD Makes Luxury Statement With All-New Masters M10, BluOS™ Streaming Amplifier

Powerful hybrid digital amplifier integrates multiple technologies to deliver an easy-to-use, total high-end home solution.

This news release was revised and re-issued on January 9, 2018. 

Las Vegas, Nevada, January 7, 2019 – NAD Electronics, the highly regarded manufacturer of high-performance audio/video components, unveiled a new and unique Masters Series product, the M10, a BluOS™ enabled amplifier that can serve as the heart of a quality whole-home system. In its simplest form, the M10 ($2499 U.S. MSRP) is an ultra-high-performance streaming amplifier with great audiophile sound. Or it can be combined with other players in a BluOS ecosystem of wirelessly networked music players throughout the home for a whole-home audio system. The M10 will be available in February 2019.

Looking further under the hood, however, reveals that the M10 also has even more to offer. There is Dirac Live Room Correction* to ensure your music can be precisely dialled in for optimum performance. In addition to audiophile quality sound, the M10 features complete connection flexibility allowing it to integrate into virtually any environment. The M10 also has inputs for all your other audio sources, both analogue and digital. It even has an HDMI Audio Return Channel to make it easy to integrate with most modern flat panel TVs allowing the sound to come through your high fidelity speakers yet be controlled by your TV remote. The M10 is fully compatible with all the leading smart home systems to control lighting, shades, HVAC and security from one smartly styled interface.

For years, NAD has been widely recognized as a pioneer in cutting-edge digital audio reproduction. For example, their Masters Series has redefined high-end audio by introducing the world’s first closed loop digital amplifier with performance exceeding analogue parameters leading to an entirely new digital system architecture. With the inclusion of BluOS™, the powerful wireless multi-room Bluesound™ music management software, BluOS supports the new standard for High Res streaming, Master Quality Authenticated (MQA). BluOS also supports over 15 free and paid subscription services as well as supporting locally stored music libraries.

State-of-the-Art Amplification

NAD is also well established as a leader in HybridDigital amplification and Masters Series amplifiers have garnered audiophile acclaim around the world. The M10 utilizes HybridDigital amplification featuring the remarkable Hypex nCore amplification stage offers state-of-the-art performance along with the ability to drive virtually any loudspeaker. Conservatively rated at 100 watts per channel, the M10 is both highly efficient and remarkably powerful, with the ability to render even the subtlest musical details with lifelike realism. Effortless dynamics and a complete absence of electronic noise are hallmarks of this advanced technology.

Dirac Live Room Correction*

Dirac Live is featured on the M10 and offers a remarkable increase in fidelity by correcting both frequency response and time domain impulse response. Dirac Live, when properly calibrated, demonstrably improves clarity, naturalness, and pinpoint imaging.

BluOS Music Management and Control

BluOS is the operating system at the heart of the M10 that pulls music from the cloud or from a locally stored library and logically organizes it and makes it easily accessible. With over a dozen premium music services fully integrated, including High Res sources with full MQA decoding, the M10 opens the entire music catalogue and puts it at their fingertips in Studio Master Quality.  Users can also experience a new world of streaming possibilities with AirPlay 2*.

BluOS Whole-Home Audio System

Despite its ease of operation, BluOS is also the most advanced multi-room system currently available, able to sync rooms together or play different music in different rooms all in High Resolution. The M10 can be combined with music players from NAD, Bluesound, and DALI with more products being added to the ecosystem every day there is an ideal product for every room and at a wide variety of price points.

A Master in Control Flexibility

Completely operable by Wi-Fi connection to the BluOS App, one need never touch the M10. But as you approach the M10 the elegant, high-resolution TFT colour touch screen beckons as the graphic change from ‘now playing’ to ‘control panel’ allowing many operations directly from the front panel without opening the App. M10 users can benefit from hands-free control of their music from any Amazon Alexa supported device or via Siri. The M10 is fully compatible with all the leading smart home systems from leading companies like Apple, Crestron, Control4, Lutron and many others. This means that along with your lighting, shades, HVAC, and security, you can seamlessly control your BluOS multi-room music system from a common interface.

Elegant Design, Luxury Materials

NAD believes audio components should look and feel every bit as good as they sound. Industrial design was commissioned to DF-ID, a renowned design firm associated with many of the world’s top luxury brands. Principal David Farrage utilizes panels of glass and extrudes aluminium to create a unique look for the M10 that is both elegant and understated at the same time.

“The Masters M10 is a perfect example of an audiophile component that is luxurious and smart yet at the same time, discreet.”, stated Greg Stidsen, NAD’s Chief Technology Officer. “It can effectively perform the same function that required a rack full of components just a few years ago and in many ways, is superior. Though the elegant form factor of the M10 takes up very little space and could be hidden away, but with its attractive design and striking display, why would you want to?”

The NAD Masters M10 will be on display at CES 2019 in the Lenbrook Suite 29-236 at the Venetian Hotel in Las Vegas, January 8-10, 2018. NAD will be joined there by sister brands PSB and Bluesound with Lenbrook personnel on hand to demonstrate the company’s premium products and answer any questions.

Complete feature set of the NAD Masters M10: 

  • BluOS Streaming Amplifier
  • HybridDigital nCore Amplifier
  • Continuous Power: 100W into 8/4 Ohms
  • Dynamic Power: 160W into 8 Ohms, 300W into 4 Ohms
  • 32-bit/384kHz ESS Sabre DAC
  • 1GHz ARM® CORTEX A9 Processor
  • Dirac Live Room Correction*
  • Color TFT Display
  • AirPlay 2 Integration*
  • Two-way Qualcomm aptX HD Bluetooth
  • BluOS multi-room compatible
  • Gigabit Ethernet
  • HDMI eARC
  • USB Type A Input
  • Stereo Line Inputs, Coax/Optical Inputs
  • Preamp Output, Subwoofer Output
  • IR Input, 12V Trigger Out
  • Apps for iOS, Android, Mac OS, Windows, Crestron, Control4, RTI, URC, Elan, Lutron, iPort
  • A wide variety of premium music services supported in App, including Amazon, Spotify, Tidal, TuneIn, Napster, Deezer, Qobuz and many others

*These features will be implemented via future software upgrades.

Note: The M10 will include a license for Dirac with the option for advanced users to upgrade to a Dirac Full Frequency version. For more information on Dirac visit: https://live.dirac.com/

Marketing and Media Contacts:

Mark Stone
Manager, Distributor and Dealer Relations
E: mstone@lenbrook.com

Peter Hoagland
US Media Relations
E: peter@hoagland.us

Richard Stevenson
UK Media Relations
E: richard@rogerswood.co.uk

About NAD Electronics
Founded in 1972 and now sold in over 80 countries, NAD Electronics is renowned for its award-winning line of high-quality components for audio, home theatre and custom installation applications. Since the beginning, NAD’s commitment to four core values – innovation, simplicity, performance and value – have earned it a cult-like following that catapulted it to becoming a household name amongst audiophiles and music lovers alike. To this day, the brand continues to design and manufacture some of the most acclaimed and affordable hi-fi components that include modern features and technologies meant to appeal to a new generation of audiophiles. For more information, visit www.nadelectronics.com.

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