Popular C 558 Turntable Gets Unique Makeover for Black Friday

One of eight limited-edition turntables to be contested off in partnership with Record Store Day Canada.

November 4, 2019, Toronto, Canada – NAD Electronics, makers of award-winning high-performance home audio equipment, unveiled a limited edition turntable featuring a custom design by Toronto-based illustrator, Brandon Serbec of Mystery Meat Design. Eight of the brand’s popular C 558 turntables were given the vinyl-wrapped treatment as part of NAD Electronics’ partnership with Record Store Day Canada. While these limited edition turntables will not be available for public purchase, Canadian vinyl listeners will have the opportunity to win one of these unique turntables in a contest being run jointly by NAD Electronics’ Canadian distributor, Lenbrook, and the Record Store Day Canada organization.

CELEBRATING CANADA’S MUSICAL HERITAGE
As a Canada-based brand, NAD Electronics was keen to work with Record Store Day Canada to celebrate Canada’s rich musical history – one that has produced hundreds of internationally-acclaimed artists across nearly every genre. Thus, the brand commissioned Toronto-based graphic artist, Brandon Serbec of Mystery Meat Design, best known for his stylized architectural designs that have appeared on posters, websites, and even craft beer cans throughout the city, to create a design for the turntables inspired by Canada’s vibrant live music scene. All eight of the limited edition turntables will feature the same design of Serbec’s: a collage of live music venues inspired by well-known locales like the Commodore Ballroom in Vancouver and neighbourhood pubs like The Ship in St. John’s.

“Rather than rely on a lot of stereotypical tropes of Canada and music, we wanted to pay homage to the iconic live music venues around the country that are ground zero for talent development,” says June Ip, Vice-President of Marketing for NAD Electronics. “Live music can be found just about anywhere, from concert halls to church basements and everything in between. And while we may not always acknowledge it, these venues are part of the musical heritage of our communities and our country.”

WIN ONE OF EIGHT LIMITED EDITION TURNTABLES
Canada-based vinyl music fans will have an opportunity to win one of these limited edition turntables in an online contest that runs from November 7, 2019, until 12:00 am ET December 1, 2019, to coincide with Record Store Day Canada’s Black Friday record releases. A lucky winner will be announced December 3, 2019. Full contest details and terms and conditions are available at nadelectronics.com/recordstoreday.

ABOUT RECORD STORE DAY
Record Store Day, the organization and its Canadian affiliate, Record Store Day Canada, is managed by the Department of Record Stores and is organized in partnership with the Alliance of Independent Media Stores (AIMS), the Coalition of Independent Music Stores (CIMS) and promotes independent record stores year-round with events, special releases and other fun things. Record Store Day, the global celebration of the culture of the record store, takes place annually in April. Record Store Day 2020 is April 18.

ABOUT NAD ELECTRONICS
Founded in 1972 and now sold in over 80 countries, NAD Electronics is renowned for its award-winning line of high-quality components for audio, home theatre and custom installation applications. Since the beginning, NAD’s commitment to four core values–innovation, innovation, simplicity, performance, and value – have earned it a cult-like following that catapulted it to becoming a household name amongst audiophiles and music lovers alike. To this day, the brand continues to design and manufacture some of the most acclaimed and affordable hi-fi components that include modern features and technologies meant to appeal to a new generation of audiophiles.

CONTACTS

Corporate Contact
Mark Stone
Marketing, NAD Electronics
mstone@lenbrook.com

US Media Relations
Peter Hoagland
PR Consultant
peter@hoagland.us

UK Media Relations
Richard Stevenson
PR Consultant
richard@rspr.co.uk