ABOUT NAD
Founded in 1972 by passionate European audio importers, NAD defied industry giants with a bold vision to create high-
performance, authentic audio products.
OUR HISTORY
When NAD’s visionary Managing Director, Marty Borish, hired brilliant engineer Bjorn Erik Edvardsen, the brand’s legacy began. They saw a gap in the market—high-performance audio at an affordable price. Edvardsen pioneered state-of-the-art engineering, focusing solely on essentials for great sound, a philosophy that led to the groundbreaking NAD 3020, the best-selling hi-fi amplifier in history.
NAD continued innovating with industry firsts like the 6100 Dolby C cassette deck, the 5200 premium CD player, and the M2, which redefined digital amplification. Over five decades, NAD’s proprietary technologies—Modular Design Construction, HybridDigital, DirectDigital, and more—have set new standards in audio excellence.
Now based in Canada, NAD’s development team, led by Edvardsen’s protégés, carries forward his legacy. Though Borish and Edvardsen are gone, their vision remains: delivering true-to-source sound for all. Every NAD product reflects this relentless pursuit of perfection—if it doesn’t surpass expectations, it’s not released.
About Us
Classic Series
Comprised of some of our most celebrated models, our Classic Series products’ minimalist design makes them prone to being overlooked by some. But even seasoned audiophiles are often astonished by how good they sound – regardless of price. Evolved from the technologies that Edvardsen pioneered, today’s Classic Series products are an embodiment of the philosophy of accessible hi-fi that NAD became famous for. Everything required for great sound is included, but we leave off the superfluous features that add unnecessary cost and complexity—leaving only what matters most, the music.
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Masters Series
Many of NAD’s new technology innovations are first introduced in this flagship series. World-class fit and finish reflect the advanced design and features enclosed within. Often sounding better than the boutique brands that can cost much more than NAD, our advanced technology is often emulated by these same brands just a few years later. NAD’s Masters Series was created to prove that high fidelity audio, high technology, and high design shouldn’t cost a fortune.
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Custom Install
Built on the BluOS™ wireless multi-room streaming platform, developed by sister brand Bluesound, custom integrators can now outfit a home with a wide array of audio products that communicate over a home network to stream internet radio, music services, and high-resolution music from local libraries to any and every room in the home. With an open API and deep integrations with popular home automation systems like Control4, Crestron, and RTI, among others, our CI Series is the ultimate choice for custom integrators looking for versatile and reliable distributed audio solutions.
LEARN MORETimeline
1972
Beginning of NAD
Marty Borish and distributors meet to discuss the future of NAD
1976
Borish Rejoins
Marty Borish, original founder of NAD,
1977
1979
NAD 3020
The NAD 3020 is launched, taking hi-fi music to a whole new level
NAD 7020
NAD releases NAD 7020 Stereo Receiver
1980
NAD 3080
NAD introduces world's first amplifier with FDP into 2 ohms
NAD 3140
NAD introduces the world's first amplifier equipped with Bass EQ
1981
NAD 6100
NAD Introduces the first cassette deck with Dolby technology
Back-to-back Awards
NAD 2140 and 3140 both win AudioVideo's Grand Prix Awards
1984
NAD 5100
NAD launches their first-ever, high performance CD Player
1987
#1 Cassette Deck
NAD 6220 earns "Cassette Deck of The Year" from What Hi-Fi?
1988
Award Winning Year
NAD receivers an avalanche of awards from hi-fi's top press
1992
NAD LINK Technology
NAD releases NAD 502 CD Player with propietary technology
1993
Best Buys in Hi-Fi Choice
NAD 302 and 304 Integrated Amplifiers listed in Hi-Fi Choice
Amplifier of the Year
NAD 302 honoured with European Audio's top award
1994
Back-to-back Champ
Once again, NAD 302 is named "Amplifier of the Year"
1998
EARS Innovation
NAD introduces innovative EARS technology
A/V Receivers Launched
NAD introduce series of AVRs for home theatre applications
2001
NAD Learning Remote
NAD introduces their first, in-house developed learning remote, the HTRM
2002
NAD Solution Series
NAD Launches high performance, all-in-one DVD Receivers
2003
NAD Series AVR
NAD develops powerful five, six, and seven channel A/V Receivers
2005
Pinnacle of Performance
NAD introduces its new top-of-the-line, flagship Master Series
2007
NAD VISO Series
The "red" carpet release of NAD's VISO Series
2008
VISO FIVE is a Winner
NAD VISO FIVE brings home multiple pieces of hardware
2009
Direct Digital Launched
The M2 Amplifier is introduced with Direct Digital Technology
MDC Introduced
NAD introduces Modular Design Construction (MDC)
2012
NAD VISO 1
The world's best sounding smart music system is unveiled
2017
C 568 CD Player
One of the first CD players to offer user-selectable digital output filters, highlighting NAD’s early focus on digital signal processing and performance optimisation from physical media.
2019
M10 BluOS Streaming Amplifier
NAD’s first product with Dirac Live room correction, introduced in a compact, modern form factor that redefined expectations for all-in-one system design.
2020
Masters M33 Streaming Amplifier
The first NAD product to combine Purifi Eigentakt™ amplification, BluOS streaming, and Dirac Live in a single chassis, setting a new benchmark for integrated performance.
2021
C 399 HybridDigital DAC Amplifier
The first product to feature the MDC2 platform, unifying BluOS and Dirac Live in a next-generation upgrade module and extending flagship modularity to the Classic Series.
2023
C 3050 Stereophonic Amplifier
Launched to mark NAD’s 50th anniversary, the C 3050 pairs vintage design with modern HybridDigital performance, including a limited run of 1,972 numbered units.
2024
CI Modular Products
An expansion of NAD’s custom-installation range, delivering modular, DSP-enabled solutions for scalable, high-performance multi-room audio systems
Masters M66 Streaming Preamplifier
A high-end streaming preamplifier combining BluOS with Dirac Live Bass Control, reinforcing NAD’s leadership in room-optimised system control.
2025
Masters M33 V2
An evolution of the M33 platform, introducing MQA Labs technologies such as FOCUS and QRONO, alongside updated Eigentakt amplification and Dynamic Digital Headroom (DDH).
WHAT MAKES NAD DIFFERENT
INNOVATION
Innovation requires an open mind, which is why top tech companies partner with NAD to push boundaries. With a reputation for performance and affordability, we prioritize research to deliver real sound quality improvements.
PERFORMANCE
Every design choice we make is driven by true-to-source sound. If a feature or component doesn't enhance performance, we go back to the drawing board. We're so committed to this philosophy that we've delayed product releases until we achieve the perfect formula.
VALUE
Sound and music can evoke profound emotions and bring great enjoyment and enrichment to our lives. We strongly believe that these are fundamental human experiences that should be appreciated by and accessible to as many people as possible.