NAD Announces Two New MDC Audio Modules MDC AM 17 and MDC AM 230

Company’s Newest Modules Add Latest Cutting-Edge Audio Technologies While Future Proofing the Customer’s Investment. 

ISE Amsterdam, February 5, 2018 NAD Electronics, a leading manufacturer of premium home audio and video products, announced two new performance audio modules for their Modular Design Construction portfolio. The MDC AM 17 Audio Module (€769 / £649 / $699 U.S. MSRP) is designed as an upgrade for the company’s Masters M17 PrePro while the MDC AM 230 (€629 / £599 / $549 U.S. MSRP) partners with the NAD T 758, T 777, T 787 AVRs and T 187 and M15HD AV Preamp Processors. With NAD’s Modular Design Construction (MDC), adding the latest cutting-edge technology can be as simple as a software upgrade and adding a new hardware module into a stereo amplifier or AVR. Both the MDC AM 17 and MDC AM 230 will be available Spring 2018.

MDC AM 17 Audio Module featuring Dolby Atmos®

Dolby Atmos provides the biggest step forward in surround sound since Dolby Digital® debuted in the 1990’s. Using object-based decoding and additional overhead speakers, the movie director can place objects firmly and believably in three-dimensional spaces, creating the most realistic and immersive audio experience ever developed for the home. DTS TrueHD, HD and Neo:6 are also fully supported.

Dirac Live™ Full Support

The MDC AM 17 also supports the Dirac Live™ Full Room Correction Suite, one of the most advanced room correction technologies available. Dirac Live is different than traditional minimum-phase room correction systems that only correct frequency response, but not impulse response. Dirac Live corrects both, thus offering improvements in the room acoustics, the stereo image, clarity and transient reproduction of the music.

MDC AM 230 Audio Module featuring Dolby Atmos®

Designed for the NAD T 758, T 777, T 787 AVRs and T 187 and M15HD AV Preamps, the MDC AM 230 module also supports Dolby Atmos. Although the MDC AM 230 slots into NAD’s 7.1 chassis, it can support up to a 7.1.4 Atmos speaker configuration. This is accomplished with four channels of line level outputs used to connect to additional external amplification, like NAD’s CI 940 Amplifier. The MDC AM 230 can also be configured to use the internal amplification to create a 5.1.2 setup.

Dirac Live™ LE Support

The MDC AM 230 also supports the Dirac Live™ LE Room Correction Suite, one of the most advanced room correction technologies available. Dirac Live is different than traditional minimum-phase room correction systems that only correct frequency response, but not impulse response. Dirac Live corrects both, thus offering improvements in the room acoustics, the stereo image, clarity and transient reproduction of the music.  The LE version featured here is limited to room mode frequencies below 500Hz.

The Story Behind MDC (Modular Design Construction)

Performance-minded enthusiasts want to embrace the ever-changing world of AV technology while “future proofing” their original investment. So, NAD devised the most important innovation in a decade: Modular Design Construction – an uncommon answer to technology obsolescence. Digital audio and video circuits are on replaceable modules.

With MDC, all major digital circuits can be upgraded and replaced to keep the unit forever young and capable. This NAD innovation is a unique architecture that keeps pace with the fast-changing world of technology. With MDC, the ability to easily upgrade a component to include future digital formats is totally unique and unprecedented. Though installation and setup of any MDC module is straightforward, consumers are encouraged to have this upgrade professionally installed by their authorized NAD dealer.

“For more than a decade, NAD has been committed to future-proofing our customer’s investment in their products while enjoying the latest cutting-edge technologies such as Dirac Live and Dolby Atmos”, explained Greg Stidsen, Director of Technology and Product Planning for NAD. “We believe this creates lasting value and pride of ownership that is unmatched by any other electronics company”.

NAD products will be on display at ISE 2018 in Hall 15, Stand E200. The company will be joined there by sister brands PSB and Bluesound with Lenbrook personnel on hand to demonstrate the company’s premium products and answer any questions.

Marketing and Media Contacts:

Mark Stone
Marketing, NAD Electronics
mstone@lenbrook.com

Peter Hoagland
North American Media Relations, NAD Electronics
peter@hoagland.us

Richard Stevenson
International Media Relations, NAD Electronics
richard@rspr.co.uk

About NAD Electronics
Founded in 1972 and now sold in over 80 countries, NAD Electronics is renowned for its award-winning line of high-quality components for audio, home theatre and custom installation applications. Since the beginning, NAD’s commitment to four core values – innovation, simplicity, performance, and value – have earned it a cult-like following that catapulted it to becoming a household name amongst audiophiles and music lovers alike. To this day, the brand continues to design and manufacture some of the most acclaimed and affordable hi-fi components that include modern features and technologies meant to appeal to a new generation of audiophiles.

For more information visit www.nadelectronics.com

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